TIME LUMIX IN: BEHIND THE SCENES OF TURMA DA MÔNICA

On November 17th, the LUMIX team visited MSP Studios, one of the largest entertainment companies in Brazil, responsible for one of the country's most admired brands, Monica's Gang.

Our creators spent the morning getting to know the studios, exploring each space and recording exclusive content. The goal of the visit was to provide a creative experience in partnership with a company that is part of our cultural, artistic and emotional identity.

During the tour, we were able to learn more about the history of the founder, Mauricio de Sousa, and about the universe of Monica's Gang, which has more than 400 characters. We also got to know the magazine creation process up close: the drawings are produced one by one, made by hand by the artists on digital tables, with all the care and dedication of a passionate team, who welcomed us with great attention.

Furthermore, we had the opportunity to learn about some of MSP's current projects, including the feature film "Chico Bento and the Wonderful Guava Tree" and the biopic "Mauricio de Sousa: The Movie," and other productions that further expand the universe of Monica's Gang and reinforce the brand's impact on Brazilian entertainment.

The visit also included the presence of some characters, which made the moment even more fun. It was an inspiring experience that awakened our creative side and brought back childhood memories.

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