The promotion will last for 7 days, starting on October 5, 2026, and ending on October 11, 2026.

The following qualify for cashback:

• Participating LUMIX cameras;
• Official LUMIX camera and lens kits sold as a single SKU.

The cashback corresponds to 25% of the amount actually paid for the eligible product.

The calculation considers only the product price. IVA, other taxes, shipping, delivery fees, insurance, services, or other additional charges are not included in the cashback calculation base.

Example:

Product price: USD 1,000
VAT: USD 190 Shipping: 
USD 30
Total purchase amount: USD 1,220

The cashback will be calculated based on the USD 1,000 product price, resulting in a cashback ofUSD 250.

There is no maximum limit on the cashback amount.

The benefit corresponds to 25% of the eligible amount actually paid by the consumer.

It depends.

For an official LUMIX camera-and-lens kit sold as a single SKU, the cashback will be calculated based on the total price of the kit.

If the camera and lens are products sold separately and merely bundled for sale by the retailer, the cashback will be calculated only on the price of the eligible camera.

For purchases at physical stores: Cashback will be made available by participating stores for immediate use to offset the cost of new purchases, subject to campaign conditions and a usage deadline of November 10, 2026.

For online purchases: Cashback will be generated and made available by participating stores within 8 (eight) days of the campaign's start date and may only be used during the period from October 12, 2026, to November 10, 2026.

All participants will have until the deadline of November 10, 2026, to use the cashback.

The campaign is structured in two stages:

1. Purchase period – 7 days

The consumer purchases the eligible camera or kit and generates the cashback.

2. Redemption period – 30 days

After the campaign ends, the cashback is released for use. This format simplifies the operation and management of the promotion across the various participating countries and channels.

The cashback must be used exclusively with the same retailer where the original purchase was made, whether in a physical store or through an online sales channel.

It depends on the retailer's operational structure.

Some retailers may allow the cashback to be used across online and offline channels, while others may require it to be used in the same channel as the original purchase.

Please check the applicable terms with the participating retailer beforehand.

The cashback may be used exclusively for the purchase of:

• LUMIX cameras;
• LUMIX lenses;
• Photography and video accessories from participating, non-competing brands.

No.

The cashback cannot be used to purchase cameras, lenses, or other products defined as direct competitors to LUMIX.

Yes, provided they are photography or video products, specifically:

• LUMIX cameras
• LUMIX lenses;
• Photography and video accessories from participating, non-competing brands.

No.

If the chosen product costs more than the available cashback, the consumer must pay the difference using the payment methods accepted by the retailer.

Example:

Available cashback: USD 500
Chosen lens: USD 800

Cashback used: USD 500
Additional amount paid by the consumer: USD 300.

The cashback must be redeemed in a single transaction. If the value of the new purchase is less than the available credit, the remaining balance will be forfeited and cannot be reused, transferred, or converted into cash.

No.

Cashback is a promotional credit intended for the purchase of eligible products and cannot be converted into cash.

Transferring cashback to third parties is not permitted.

The credit must remain linked to the purchase that generated the benefit, in accordance with the identification mechanisms used by the retailer and permitted by local legislation.

No.

The cashback must be used at the same retailer where the original purchase was made.

Yes.

The retailer may offer additional discounts or commercial terms using their own resources.

In this case, the 25% cashback will be calculated based on the final amount actually paid by the consumer for the products participating in the promotion, taking into account any discounts applied at the time of purchase.

No. The LUMIX 25 Years – 25% Cashback promotion cannot be combined with other cashbacks, vouchers, coupons, incentives, or promotional benefits funded or granted by Panasonic and applicable to the same product.

Canceling, returning, or obtaining a refund for the original purchase may result in the cancellation of the corresponding cashback.

If the cashback has already been used, the procedures set out in the campaign rules and applicable local laws will apply. The promotion does not alter or restrict consumers' statutory rights.

If the eligible product is temporarily unavailable, the retailer may place the order or submit a request within the cashback's validity period.

In this case, the cashback may be preserved even if the product is delivered at a later date. To ensure this, the order must be formally registered within the campaign's validity period.

No.

Stock unavailability does not, in itself, extend the validity of the cashback. Therefore, if the product is unavailable, the order or request must be placed with the retailer before the credit's expiration date.

The core commercial mechanism will be the same across participating countries:

25% cashback + a 7-day campaign + 30 days to use the funds after they are released.

However, certain procedures may vary depending on local legislation, currency, tax documentation, and the operational structure of each market.

The retailer where the purchase was made is responsible for informing you of the cashback amount generated and how the credit can be used, in accordance with their system or operational process.

Yes. We recommend keeping the proof of purchase throughout the promotion period and the cashback usage period.

The document may be required to validate the benefit.

Yes.

Participating sales will be linked to the camera's serial number, in addition to the purchase documentation. The same serial number cannot be used to claim cashback more than once.