Lumix LATAM Convention

Lumix brings together the Latin American community in an unprecedented meeting in São Paulo.

Convention connects creators, partners, and experts in two days of exchange, launches, and brand experiences.

São Paulo was the meeting point for the Lumix community in Latin America, which gathered for the first time on March 24th and 25th. The meeting began in the city's historic center, at the A Balsa event space, which hosted more than 70 people, including content creators, fans, sales representatives, collaborators, and partners, from different countries, united by something in common: creating and telling stories with Lumix cameras.

Amid snacks and drinks, in an environment that reflected the city's character, different accents mingled as conversations about production, processes, and equipment use flowed naturally.

The intimate format helped to shorten distances, bringing together people who often only knew each other through work or social media.

Throughout the day, experiences were shared, revealing how different ways of creating can coexist and complement each other.

On the 24th, the program began with an overview of Lumix's growth in Latin America. In 2025, the brand was present at more than 50 events, held in 8 countries and 25 cities in the region, impacting more than 5,000 people in activations and reaching more than 1 million views on content produced with Lumix. At the same time, initiatives such as equipment loans and events have been expanding access and strengthening the brand's presence in the region.

The presentation reinforced a clear direction: strengthening the relationship with creators and partners in Latin America, increasing proximity to those who create and understanding, in a practical way, the day-to-day needs.

More than just presenting results, the meeting also served as an immersion into the Lumix universe, connecting innovation, real-world applications, and the ecosystem surrounding the brand. The goal was to bring together different markets in the region and stimulate exchange among those who experience content production firsthand.

In this context, technology appears as part of the process, offering solutions that meet the real demands of creation and allow for greater fluidity throughout the production stages.

The day also marked the global launch of the new Lumix ZS300 compact camera, designed for those who need quality mobility, keeping up with different production rhythms and contexts.

Partners such as Lexar, Hollyland, and Godox also participated in the event, presenting their products and contributing gifts for the participants. With solutions that include storage (Lexar), wireless transmission (Hollyland), and lighting (Godox), the brands expand the possibilities of using Lumix cameras in everyday life. In addition to these brands, Panasonic Eneloop high-performance rechargeable batteries were also among the gifts, accompanied by a charger, as a welcome reinforcement for the routine of those who are always producing.

On the 25th, the group went to the Panasonic factory in São José dos Campos, the only alkaline battery factory in Latin America. Participants were able to see firsthand the processes related to battery production, with emphasis on the Japanese-origin technology that avoids the use of heavy metals such as mercury, cadmium, and lead.

The visit also presented areas of the B2B business, such as FA (Industrial Automation) and PWS (Soldering Solutions), as well as the "Leo's House" project, a socio-environmental education initiative aimed at elementary and high school students, aligned with the BNCC (Brazilian National Curriculum Base) and carried out through interactive scenarios within the factory. The experience addresses Panasonic's culture and history, the production process, and the correct disposal of batteries, generating educational and community impact.

The day continued with team-building activities, including a go-kart experience and, to conclude the visit to the country, a Brazilian barbecue.

This meeting represents an important step in building a community that is more connected, collaborative, and aligned with the future of Lumix in Latin America.