LUMIX ZS300 Launch

More reach, fewer limits: meet the new LUMIX ZS300

With 15x optical zoom, 5-axis image stabilization, and 4K recording, the new Panasonic camera expands creative freedom in a compact body.

Whether for travel, content creation, or simply capturing everyday memories, the Panasonic | Lumix LUMIX
ZS300 was designed to always be with you. In your pocket, in your bag, in your hand, ready to transform any moment into a record.

With a global launch on March 24th, the model reinforces the brand's positioning by combining portability, versatility, and advanced features in a compact, lightweight, and easy-to-carry device; the camera eliminates barriers between the idea and the recording. The combination of portability and wide zoom range brings more freedom in composing shots, expanding creative possibilities in different scenarios, as highlighted by Rafael Plaça, pre-sales engineer at Panasonic.

At the heart of the LUMIX ZS300 is a 20.1 MP 1.0-type BSI CMOS sensor that, combined with 15x optical zoom and a Leica lens with an equivalent focal length of 24–360 mm, delivers sharp, richly detailed images with excellent performance in different lighting conditions. This optical setup expands the field of vision: it allows you to go from the widest framing to distant details with precision and consistency.

The camera also expands creative possibilities with macro focus, ideal for capturing details up close with precision, as well as Wi-Fi and Bluetooth connectivity, which facilitates sharing content in everyday life. USB-C charging complements the experience with more convenience in any scenario.

For video, the experience keeps pace with those in motion. 4K recording, combined with 5-axis image stabilization, ensures greater fluidity and stability, resulting in smoother, more professional images, whether traveling, on the street, or in everyday life.

The LUMIX ZS300 also incorporates the main color profiles of the LUMIX line, offering greater aesthetic control directly in the camera. In practice, this means more agility in the workflow and more visual consistency for those seeking to create with identity, without depending on complex editing steps.

“The LUMIX ZS300 represents exactly the type of product we want to promote in Latin America. Designed to accompany every moment of the day, it delivers high-quality results in any situation. It's a camera that combines versatility and ease of use, allowing you to capture photos and videos in 4K consistently, regardless of the scenario. With a complete set of practical and intelligent features, it perfectly meets the needs of those seeking simplicity without sacrificing performance, whether to record personal moments or create quality content,” says Rodrigo Costa, commercial manager of Panasonic Brazil.

More than specifications, the LUMIX ZS300 delivers freedom. A camera that keeps up with your pace, adapts to your vision, and expands the ways to tell each story.