Universidade Presbiteriana Mackenzie and Panasonic

Form a partnership for a new Cinema course

Mackenzie Presbyterian University (UPM) officially announces the launch of its Cinema and Audiovisual course, in a special event to be held at the Higienópolis campus on November 5, 2024 and with the presence of Fábio Mendonça, one of the series directors 'Cangaço Novo'. Focusing on innovation, technology and training professionals for the growing film market, the new course expands UPM's portfolio, offering training aligned with the demands of the creative industry.

De acordo com o professor e coordenador do curso, Hugo Harris, “o curso de Cinema e Audiovisual da UPM busca equilibrar teoria, técnica e prática na disponibilização de conteúdos pedagógicos ao discente”. A Universidade entende a necessidade de desenvolver a capacidade crítica e ética do aluno, para que este possa aplicar adequadamente no exercício de sua profissão. Harris aponta que aprender a realizar audiovisual não se limita à operação de equipamentos e conhecimento da linguagem, que também são fundamentais, mas o entendimento sobre o impacto social, político e estético daquilo que é produzido.

In addition to the presentation of the course, the ceremony will be marked by the signing of a partnership with Panasonic, a global reference company in the development of innovative technologies and solutions for home appliances, housing, automotive, industry, communications and energy around the world, which will bring significant benefits to students and academic infrastructure, in addition to providing future professionals in the market with access to the best audiovisual equipment right from university. Collaboration includes the use of cutting-edge equipment for student productions. The company joins UPM with a commitment to strengthening practical learning, providing students with experiences with cutting-edge technologies, used globally in major film productions.

Sergei Epof, Vice President of Panasonic do Brasil, states that “the partnership with Universidade Presbiteriana Mackenzie represents an important step for Panasonic, which is a global reference in this market, contributing to the growth of the audiovisual sector in Brazil and helping to form future professionals. With our high-quality equipment, including robotic cameras that are number one in market share and widely used in the professional market, students will have cutting-edge technology at their disposal.”

“This union also reinforces the principles of Green Impact, Panasonic's long-term global environmental commitment to achieving a better life and a more sustainable world, prioritizing social development and promoting solutions and equipment aligned with the project guidelines”, adds Epof.

The event, which will be attended by UPM representatives, Panasonic professionals and guests from the sector, will be the official launch of the Cinema and Audiovisual course, which has open enrollment for the entrance exam until November 18th on the institution's website. The program will feature a debate on the future of cinema and audiovisual in Brazil.

About Panasonic Group

Founded in 1918 and today a global reference in the development of innovative technologies and solutions for home appliances, housing, automotive, industry, communications and energy around the world, the Panasonic Group moved to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The group reported consolidated net sales of 54 billion dollars* or 8,496.4 billion yen for the fiscal year ending March 31, 2024 (April/2023 to March/2024).

To learn more about the Panasonic Group, visit: https://holdings.panasonic/global/

*Quote for 05/13/2023

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Agênciamam – Panasonic Brasil press office

Gisele Najjar – gisele@agenciamam.com

Bianca Ferrari | bianca@agenciamam.com

Mariana Franceschinelli |mariana@agenciamam.com