PANASONIC AT SET EXPO 2025

WITH THE COMPLETE LUMIX PORTFOLIO AND ITS NEW AK-UCX100 STUDIO CAMERA

The Japanese brand arrived with a wide range of products and presented a varied Talk Show offering featuring live creators telling real stories.

Panasonic do Brasil exhibited the complete Lumix portfolio at SET Expo 2025. There are nine camera models, ranging from micro 4/3 to full-frame, and more than 30 lens models across both lines. "It's a segment we're putting a lot of effort into," says Rodrigo Costa, Sales Manager of Panasonic do Brasil.

Regarding ProAV, the executive explained that for the first time in Brazil, they exhibited the new AK-UCX100 studio camera, which made its debut at this year's NAB Show. They also demonstrated the entire studio camera portfolio.

Regarding camcorders, other cameras introduced in Las Vegas have arrived in Brazil: the CX370, as well as the box-type cameras, both the AW-UB10 and the AW-UB50. These cameras were also exhibited at the last edition of ISE.

Costa acknowledged that, at the PTZ level, while there were no major new developments at SET Expo, the entire range was on display. "At our booth, we also had Kairos, our IP switcher, transmitting our camera captures onto a large LED panel, as all the visitors could see," he highlighted.

This year, the manufacturer also encouraged integrations with third-party systems. “We demonstrated the Panatrack, which allows horizontal movement through its configurable rail structure. We also demonstrated the stability and crane system for our robotic cameras, in addition to other solutions presented at NAB, such as auto-framing and auto-tracking,” Costa concluded.