PANASONIC LAUNCHES THE LUMIX S1II AND S1IIE

CAMERAS AND THE NEW S-E2460 LENS

The new products were unveiled at FullCine in São Paulo, bringing together audiovisual professionals, enthusiasts, partners, and members of the Lumix community.

On May 22, Panasonic Brazil launched three new products in its professional Lumix camera line: the S1II and S1IIE cameras, along with the new S-E2460 lens. The event combined technical presentations with hands-on testing of the new equipment.

During the conference, photographer Armando Vernaglia Jr. shared his experience using the S1II camera in his work and provided insights as a user.

Next, Daniel Cajal, Lumix Global Ambassador, discussed the camera’s application in video production, particularly in extreme sports. He showcased footage and shared behind-the-scenes stories from projects where the camera was put to the test in demanding conditions.

Attendees also participated in a hands-on session, where they could handle the gear, test different settings, and speak directly with the technical and sales teams.

This edition also featured the brand’s Battery Marketing team, which introduced the Eneloop rechargeable battery line in a special collaboration with Lumix. Their presence highlighted the synergy between Panasonic’s diverse solutions for professionals and emphasized the importance of reliable accessories for optimal equipment performance.

The closing ceremony was a celebratory moment, with a barbecue, music, and networking among content creators, industry professionals, and collaborators.

For Panasonic, these events go beyond product launches—they serve as opportunities to bring together those interested in or already part of the Lumix universe, fostering knowledge exchange, experiences, and diverse perspectives on camera use across different fields.

With each edition, the Lumix community in Latin America grows stronger. These events have become key gatherings for both current users and those looking to learn more about the products.