Events held with partners between March and April 2025

MERLIN ROAD SHOW 2025 IN NATAL

On March 18, the "Merlin Road Show 2025 - Natal" took place at the Praiamar Natal Hotel & Convention Center in the capital of Rio Grande do Norte. This year, the largest traveling audiovisual event in Latin America brought together more than 500 participants from various states across the country, including Rio Grande do Norte, Pernambuco, Paraíba, Rio Grande do Sul, and Ceará, who had the opportunity to exchange knowledge and experiences. There were conferences and an exhibition area where networking among industry professionals was a highlight.

Panasonic participated in the event with a talk given by Engineer Rafael Plaça, who addressed technical aspects of Lumix equipment, including new features, firmware updates, and product launches.

Plaça's presentation included the Lumix S5IIx and S5II mirrorless cameras, designed to meet the demands of the most ambitious content creators; as well as the GH7, Lumix's flagship hybrid camera, which allows for high-quality, efficient content production with minimal setup. "The Lumix series guarantees quality and professional productions, standing out as a reliable solution for the most demanding needs," he said.

To highlight the wide variety of robotic PTZ camera models, the engineer also participated in a talk show about PTZ cameras and their use in productions. "These cameras have gained significant ground and are now seen in broadcasters, studios, churches, podcasts, education, and government productions. It will be a very enriching debate where manufacturers can showcase the latest developments and trends in PTZ cameras, dynamically discussing the future of audiovisual production," he explained.

Attendees of the "Merlin Road Show 2025 - Natal" were able to see and test the brand's cameras throughout the event. At the end, they participated in a raffle for a Panasonic Lumix 4K mirrorless camera.

LUMIX EVENT IN GUATEMALA CITY

The Pixx 2025 event, held in Guatemala City from March 31st to April 1st, marked the opening of the new store for its partner, Picacia, a leading provider of audiovisual equipment in Guatemala. Panasonic had a significant presence, with a series of activities highlighting its products and innovations.

The brand held a talk about its Lumix portfolio for nearly 150 audiovisual industry professionals, in addition to an exclusive presentation of the new S1RII camera.

During the presentation, participants had the opportunity to try out the camera with a Touch and Try session, allowing for hands-on interaction with the equipment. The event also featured several workshops covering topics such as food photography, lighting, and documentary production, all held in the vicinity of the new store.

The Picacia store featured displays of various brands, and Lumix had a dedicated space with all the available camera models, as well as some lenses.

Panasonic stood out with the presentation of photographer José Figueroa (@josefigueroa.mov), a regular Lumix user, who shared his experience with the brand's cameras.

Model Joan Lambour (@joanlambour), also a Lumix S5II user, also participated in the tests, helping to demonstrate the advantages of the Lumix line.

At the end of the event, Panasonic raffled off a G100D camera among the participants. The event was a success, further consolidating Panasonic's presence in the Guatemalan audiovisual market.

It is worth noting that, to encourage sales in the country, Panasonic launched a campaign that consisted of offering a 20% discount on the entire Lumix portfolio.

LUMIX LAUNCH IN CHILE

On March 26, the Lumix launch took place in Santiago, Chile, in partnership with David and Joseph. At this event, the Lumix portfolio was presented to around 120 audiovisual professionals, and a talk was given about the brand's cameras and other technologies.

During the event, Panasonic unveiled some of its latest models, including the GH7, which was demonstrated in integration with an ARRI cinema camera, as well as the S1RII, S9, and S5II cameras. The interaction was intense, allowing participants to test the equipment and explore its features. The GH7, for example, generated great interest due to its connectivity with ARRI.

Despite being a Lumix-centric event, other accessory brands were also present, contributing to the diverse and collaborative atmosphere.

Panasonic stood out not only for the quality of its equipment, but also for the presentations that characterized the program. Director and filmmaker Gabrielle Holmquist (@gaboholmquist), a longtime Lumix user, shared her experience with the brand, while digital creator Camila Paz Olmo Blasquez (@camilaolmob) also shared her knowledge of using Panasonic cameras.

Another notable presence was social media expert @holasoyfelipes, who shared his interest in the brand after being invited to test the S9 camera.

"With each event, we become more convinced that the audiovisual industry in Chile understands the need for these opportunities to learn, network, have fun with their work, and, of course, win some prizes. Many thanks to the brands that supported and accompanied us, to Panasonic and Lumix Latin America, to the entire David & Joseph team, our beloved influencers, and everyone who attended and made this event a unique moment that leaves us wanting more," said David Abarca, CEO of David & Joseph, who added: "We have proudly supported the film industry and the production community throughout Latin America, having offices and showrooms with stores in the United States, Chile, and Venezuela itself."

At the end of the event, Panasonic held a raffle for a G100D camera. The event was a resounding success, consolidating Panasonic's presence and impact in the Chilean audiovisual market.